We’ve all got our handbag essentials and my Carmex lip balm is one of my favourite cult classics. Without fail I have a little pot in my handbag, because it’s perfect for everyday use, especially throughout the colder seasons when lips are feeling a little more dry or to use over and under lipstick. My favourite flavour has to be the original, but I do love cherry, aswell as the slight tingling sensation!
Although Carmex has been around since 1937, the little pot of goodness has never stopped reinventing itself and partnering with super cool brands. Recently they partnered with Skinny Dip, click here to see my favourite one. Now they’ve partnered with Britains Next Top Model, that will air on the 23rd November 2017 (make sure you tune in). Why BNTM? Well it makes total sense, Carmex is not only a cool, vibrant brand with a little edge, it’s also a must-have product for both make-up artists and models. Lips are primed, moisturised and plump on set. For me, it’s a partnership that makes complete sense!
Carmex will feature in the next cycle of BNTM, for this episode each model will be transformed into a pop art persona of themselves. How cool?
I jumped at the chance to go behind-the-scenes with Carmex at the the Britains Next Top model shoot. Here’s what I saw and got up to!
The shoot was in an old Victorian house in East London. When i arrived there was models, makeup, photographers and Carmex everywhere!
Upstairs is where the magic happened. The set up was one male model and a lot of female models. The brief was for the guy to kiss each model on set so the photographer could capture this in action. Boy was it his lucky day and they called this work apparently 😉 They also had an audience watching them, so no pressure!
The shoot was very urban, edgy and quite rockstar to be honest. You can see from the below imagery, the model sat on his lap, on a motorbike and posed. As i watched the shoot, I thought this is great for Carmex, it’s really bringing to life the product via the kissing element, but at the same time being cool.
The makeup was a palette of colour with a pop of red lip, i loved this makeup look because it was an achievable look, but some looks focused on the pop art element.
The fashion was very edgy and urban with lots of caps, badges and check for an urban chic look.
It was a great experience to see and watch the shoot in action, now i can’t wait to see it on the TV 23rd November.
Thank you to Carmex for inviting me down. I’ll be topping up my lips throughout the winter with my little pot of goodness.
*This post is in collaboration with Carmex